Email Marketing Is Copywriting - How to Write Autoresponder Messages That You’re Prospects Will Open

Email Marketing Is Copywriting - How to Write Autoresponder Messages That You’re Prospects Will Open

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Email marketing is a crucial piece of the puzzle in your online business. Most of us have never written emails in this way, so it is a skill that must be learned. In fact, writing emails that get people to take action is a form of copywriting. In order to be effective with this, you must write email copy that jumps out from the rest, speaks directly to the person reading it, and gives a call to action that makes them click. Here are some ideas on how you can do this right now.

We all receive so many emails each day that it is easy for us to just scroll through to the ones we want to read. What makes us read one email over all the others? The first thing we all look for is to see who it is coming from. Even if there is no subject line at all, if it comes from someone we want or need to hear from we will open it right away. Make sure your prospects know who you are by always using the same name when you write to them. The next thing to consider is the subject line. It has been proven that people are much more likely to open an email that is personalized, so that will be something you will always want to do.

Sometimes I like to mix this up by using their first name in the middle or at the end of the subject line. The message itself should be no longer than about two hundred words, and about 65 characters across for ease of reading. Write as though you are just writing to one person instead of to everyone on your list. Go back and look at previous messages you have sent. Make sure you have included the word you more than the word I, and do not ever say many of you or all of you.

Those phrases let the reader know that your message was intended for many people instead of just for them. The greatest compliment you can receive is when someone hits reply and responds to you, thinking your message was written just to them instead of to your entire list. The goal is to reach them on a personal level so they will be more likely to click on the links you have included.

Add your link three times throughout your message, so that it is easy for them to click when they are ready.

gin-bottom:.0001pt;line-height: normal'>Some examples of this are WordPress, Blogger and others like Joomla that are actually not blogging platforms but known as Content Management. The good part, they are almost universally free, or have a free option.

Recommendation: Use Wordpress with your own hosting service

Cost: Hosting, approx 8-10 bucks per month. Hosting on Wordpress or Blogger is free.

3.) People like Pictures- Contrary to what your English teacher in 5th grade may have told you, the pictures count as much or more than the words on your site. The pictures are what pull people in to actually read your content.

So the content matters, but it won't get people to stop from hitting the back button on its own. Why? Because the internet is a highly visual medium and people get intimidated and downright depressed when they see large chunks of text on the page. Consider video, pictures and the use of whitespace to break up any visual monotony on your page

Recommendation: Free Icon and Clipart is everywhere online. Do a Google Search and load up!

Cost: Free

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